Sam began her career with Scott Dunn Travel, designing tailormade holidays across Southeast Asia. This sparked a lasting fascination with how hospitality, design and storytelling combine to create meaningful experiences — principles that continue to guide her work today.

After retraining as a teacher, followed by an extended period to raise her four children, Sam returned to work pursuing her lifelong love of interiors. She worked as a director at an interior design studio before qualifying professionally at the industry renowned KLC School of Design in London. She went on to launch Danebury in 2024.

As both a designer and a mother, Sam designs homes that balance elegance with practicality, can adapt to the rhythm of family life and, above all, bring calm and joy. Known for her thoughtful, methodical approach and meticulous attention to detail, she brings clarity and cohesion to every project, guiding clients and collaborators with warmth and focus.